what we believe
The McCullough Group was founded on a single core principal that drives everything we do:
EVERYONE CAN GET BETTER
In an increasingly automated world people are still the critical difference between success and mediocrity. People drive the engagement, innovation, and solutions the world needs.
This is especially true of SALESPEOPLE and anyone else with revenue responsibilities. They are the lifeblood of B2B business.
However the world is changing incredibly fast. Simple products and services are being procured online, without human intervention at all. Buyers of more complex solutions are more empowered with information than ever, and as a result they are less likely to engage until they are good and ready. It’s more difficult to break through and reach real decision makers, especially at critical moments in their buying journey. Competitive advantage has a shorter half-life and differentiation is more difficult as a result. Sales cycles are getting longer. Win rates are shrinking.
Selling has never been harder.
A shift is happening that can no longer be denied.
In this new world only the best, with well-honed skills, will survive and thrive.